About uNDERCOVER®
Since 1985, our mission has been to push the boundaries of what’s possible in the canopy industry. We craft, we build, we learn, and we innovate—constantly refining every detail to deliver canopies that perform, endure, and stand apart.
Popup-Shade® For Outdoor Vending Sporting Events Farmer’s Market Arts Festivals BBQ’s Caterering Event Planners Flea Market Construction Sight Fire and Rescue Office Party
UNDERCOVER® was founded in 1985 by Steve Mallookis, a pioneer in the instant canopy industry. For three generations, we’ve grown as a family business built on love, trust, and endurance.
What began as one man’s vision evolved into a father-and-son journey, with Steve and Stav leading UNDERCOVER’s online growth for the past 20 years—serving hundreds of thousands of customers. Today, we continue our craft, rooted in a legacy of family, innovation, and dedication.
Why Settle for Less!
Commercial Canopies
The UNDERCOVER® canopy line was built for commercial users who demand a reliable product—proven durable and dependable in most weather conditions.
POPUPSHADE
POPUPSHADE® instant canopy line was built for recreational users and shade seekers who need a casual tent for home or outdoor events.
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